Search Engine Optimization or “SEO”
Potential customers are most likely to look for your product or service online via a search engine. But if your website and it’s content has not had Search Engine Optimization (SEO), chances are your business’ website won’t be ranked well on search engine results pages. If your business isn’t ranked well, you’re likely to lose customers. Cook Profitability Services has years of experience specifically doing internet dental marketing, and internet marketing for other industries and we can help you to get your new patients rolling in.
Using SEO to get a High Ranking in Google Searches
The one thing that there is no shortage of is Web “Gurus” and opportunities to pay for the latest and greatest trick that will put you way out in front for no effort. Just dollars whatever ninety nine and your website will be number one! Unfortunately, having tried many of these, I can assure you that there is no silver bullet when it comes real life SEO. It may work in the movies, the one shot to fame and fortune, but down in the trenches of reality it is just not so. However just for coming to my website and reading this page I will tell you the true secrets to a high performance websites. Well, maybe not all the secrets, but certainly the three most important.
1. The Heart of SEO: Having a large volume of unique (not copied) and relevant information on your website. Ask yourself this question. Is my website a valuable resource of information where people can come and find out more about my field? This is something you can do yourself- write up valuable information and get it onto your website.
2. The Food of SEO: Your website’s content needs to be steadily updated with fresh information and kept alive and current. Don’t make the mistake of thinking that your website hitting it’s 10 year birthday unchanged is a good thing. Search engine Optimization and the high google rankings that go with it is a very competitive field. You have to keep that in mind.
3. The Soul of SEO: Your website must be valuable and interesting enough that other websites will put links to your website on their website. This is called back linking, and a tremendous amount of your website’s SEO ranking is established by this one question – “Is your website important enough that other people will link to it as a reference?”
Of course you do need to have your website built on a somewhat modern platform and organized in a somewhat normal fashion. Very old or strangely organized sites can sometimes perform poorly (although not always, which is why I am mentioning this, but not listing it as a secret of good website perfomance).
These points are very easy to say, not so easy to do. And how well they are done makes a big difference. And this is where CPS’ Search Engine Optimization (SEO) experts come in. We know these points back to front and inside out. We will work with you and your budget to get your website listed highly on the results pages of Google and Bing using the above basic Search Engine Optimization techniques, but done with 20 years of SEO experience.
All Search Engine Optimization companies make bold promises. But none give the names of their clients and let you check the results yourself.
Try it!
Search for “Cosmetic Dentist in San Antonio” and look for www.33smile.com. Try “Universal City Dentist” and look for www.hensleedentalteam.com. How about “San Antonio Veterinarian” and look for www.beckeranimalhospital.com. All these sites rank #1 or #2 for their most important and most competitive search term. We can do the same for you.
