What Makes a Great Veterinary Website?

Your vet practice website is an important part of your veterinary marketing strategy. Most major cities get 200 searches a day for “find a veterinarian”.

Top Four Factors for Your Vet Website

1. You Must Have Your Phone Number Very Visible:  The impulse to call your vet clinic as a result of seeing your website is very fleeting. A person thinks “maybe I should call this vet” and a moment later the thought is gone and they are moving on to another website. Having your phone number very visible on your website is extremely important.
2. You Must Display Your Address in a Prominent Position: It is a fact that your clients mostly exist in a 5 mile radius of your vet practice. This is normal for all urban vet practices. Having your address very visibly displayed allows a person to mentally calculate distance and make the decision to travel to your location. Visitors to websites do not like to hunt around for information. The visitor is using the internet because they want fast and they want easy. Your website must accommodate this. 
3. Your Site Must Have Your Photo:  People use vets that they can connect to. Having your photograph on your website is very important and helps potential clients connect to you. 
4. Put Testimonials On Your Vet Website: A huge factor for vet’s (and other health providers) is trust. From glancing at your website the potential client, who has never met you, must decide if he or she is going to hike all the way to your vet practice and trust you with his or her pet. Testimonials help people to make this decision. Before and After photos of pets can also be very effective.