Give your clientele something to talk about
Social Networking can help you improve your image and your business
As the popularity of social networking tools like Facebook, Twitter, Google+, and YouTube grows each year, more and more businesses are looking for ways to use them to promote and sell their own products and services. But just what is social media?
Social media consists of a number of internet-based tools that allow users to share, participate in, and create unique content—ranging from email to Facebook. But many people are now using these tools to do much more than express how delicious the peanut-butter and jelly sandwich they made is. According to a recent survey, 80% of people always or almost always research products—electronics, movies, appliances, cars, clothes, etc. – on the internet before purchase. 44% of them use social media sites such as Facebook, Linkedin, Google+, and Twitter to gain additional insights.
With a strong social media marketing presence, combined with high-quality content on a well-designed website and great customer service, you can provide a better product for your target market and grow your business.
Customize your customer’s Social Media experience
Properly setting up a social media presence isn’t as simple as making a Facebook account and calling it a day. To truly take advantage of the opportunity to influence decision-making, it is important to create a good looking, interesting, and fluid social media experience for your target market. Our social media services cover setups, custom page designs, maintenance and staff support for the larger social services, including Facebook, Twitter, Google+, and YouTube, as well as strategies for other sites and tools including directories, review sites, and blogs. We also offer a monitoring service, so you can know what people are saying about you.
Elegant, informative and functional designs
Like any good website design, on a social networking setup content and consistency is king. Our designers hand-craft each social network account to match your business’ overall branding theme, while laying out useful content in an easy-to-read format.
We support your business’ socialization
If you would like to have your staff or employees trained in appropriate social media etiquette, tone, and the technology, support is available. We also offer maintenance services for businesses not looking to have their staff handle their social media marketing.
What are people saying about your business?
Empowered customers and clientele use social review websites such as Google Places, Yahoo Local, shopping websites like Amazon, and directory listings to review and comment on your business and its products and services. To stay in the know, we offer an in-depth monitoring service so that you know exactly what people are saying.
Why is Social Media important?
Overwhelmingly, the internet is where your customers spend a lot of their time conversing with friends and family, doing shopping research, and spending money. Much like the importance of the saying “location, location, location” in the physical world, it is vital to be in the right “location” when it comes to your online presence.
Research shows that people almost always start researching products and services on a search engine, which is a gateway to review and rating websites, company websites, and to formal editorial reviews. In fact, of the participants polled that use the internet to research products, 63% use customer review sites (such as Yelp, Yahoo Local, CitySearch, Google Place), 43% use professional reviews by critics, 22% use online directories, and a whopping 96% use search engines (such as Bing, Yahoo, and Google). By opening a dialogue with your target market via social media and internet marketing, you can offer a more personal service experience that gives your business more control over its public image and can potentially improve your overall visibility to prospective customers.