Expand your businesses reach.
Hit your target market with a Direct Mail campaign.
Direct Mail and Postcards
Second only to an effective internet advertising campaign, direct mail is the next best source of new patients/clients and can be a means of reactivating previous or existing ones.
If your business is looking for an attractive and affordable outlet to reach its market, a Direct Mail marketing and Newsletter campaign may be the right choice.
Direct Mail is a marketing strategy that focuses on connecting your business with its target market, and retaining them with well-designed print materials that focus on creating ongoing value for your products and services.
What is Direct Mail marketing?
It starts with having the right list – your target public. For example, if you are a Pediatric Dentist, then we would select a list of households with children between 1-15 within a 5-mile radius of your practice. If you are a high-end Cosmetic Dentist, then high annual income households within a 5 mile radius would be the right list for you. In short, we focus in on the target as closely as possible.
We design a postcard or brochure uniquely for you, with your logo and branding, with appropriate artwork and an attractive and compelling message. We include a short-term special offer. Once you approve the design, we print and mail. You don’t have to mess with anything other than approving the piece that is to be mailed out.
Within days you are getting calls!
Direct Mail Postcards:
What are the benefits of Direct Mail marketing for my business?
The stronger and more unique the Direct Mail marketing message, the more value you create for your business in the eyes of your target market. And the more your message is communicated to your customers, the more likely they are to keep your business in mind. This repetition, coupled with a valuable offer and message packaged in attention-grabbing postcards, newsletters, pamphlets, and brochures can attract new and repeat business from your target market.
An effective Direct Mail marketing strategy can:
- Introduce/Re-introduce your business, its products, and its services while aiding brand retention
- Target a specific market near your business (or elsewhere)
- Measure the “attraction” success of certain products, services, and offers
Cook Profitability Services’ Direct Mail marketing has increased the total business of many satisfied clients through effective market research and analysis techniques and the delivery of high-quality postcards, newsletters, brochures, and pamphlets.
Are you interested in Direct Mail marketing for your business?
The marketing and promotion field is a very visual one—the more your branding relates to your target market, the more quality responses you will receive, and the more consistent the branding presentation is, the more likely a customer will recognize it.
Researching and designing a logo is one of the primary aspects of setting up an effective branding identity for your business, or your businesses individual products and services. Cook Profitability Services’ established branding strategies can help your business develop a powerful customer base through the use of branded business cards, stationary, and other materials—but it all starts with a well-developed logo.
Are you interested in branding your business?
We make the process simple. Simply contact us via our online quote form and we’ll get you started!