Cook Profitability Services was established in 2010 and named for one of our founders – Robert Cook. Debbie Baumgarten, Robert’s daughter, is now the CEO of the company.
We offer a full array of Marketing Services for professionals. Most of our clients are Doctors, Dentists, Orthodontists and other specialists.
Our current main line of delivery is a suite of services offered to medical clinics that specialize in functional medicine, such as Bioidentical Hormone Replacement Therapy and other wellness testing and services.
A number of medical clinics have trusted us with their on-going new patient procurement and we provide them with website development, online marketing and advertising to generate leads, which are then channeled into our new patient call center. The highly experienced women in our call center take the time to answer questions, explain protocols and book new patients for these clinics. We have been highly successful in servicing numerous clinics in the Dallas-Fort Worth Metroplex. We will now be offering this suite of services to similar clinics throughout Texas.
We have also specialized in effective dental marketing for all types of dental practices of all sizes, including cosmetic dentists, family dentists, orthodontists and periodontists. We offer dental website development, low cost internet marketing, search engine optimization for dental practices as well as branding, promotions and business growth consultation.
“We are medical marketing experts. We have marketed big established medical and dental practices and we have done marketing for brand new offices to launch them. We have the years of experience needed to understand your practice and communicate this competently through your website and advertising.”
We work with clients located throughout the United States, predominantly in Texas, where we are located.
CPS is a results oriented company—we’ll do what it takes to take your business to the top and keep it there. We pride ourselves on our ability to track the results of a project so that we can be sure that everything is optimized properly to get the best results possible.
While most of the work that we do is geared specifically for dental and medical offices and businesses throughout the United States, if you have a clinic, a business, a service or product to offer, we can help you make it profitable! Our team brings a unique combination of marketing skills to the table to get the best possible results.
Our Services
We specialize in lead generation for new clientele. For clinics, this means New Patients. For businesses, services and product lines, this means Sales.
In addition to our Marketing and Advertising Services, we also offer Call Center Services to take every lead generated and turn the majority of these into actual new patients booked onto the schedule or service/product sold. With mature and very experienced specialists, right here in our company (not outsourced overseas), to handle all calls and inquiries with the utmost professionalism.
Our Services include:
- Logo Development and Branding
- Website Development and Maintenance
- Internet Advertising
- Search Engine Optimization
- New Content Development
- Print Media
- Social Media
- Call Center Services
Our Owners
Debbie Baumgarten: Marketing and Efficiency Consultant with more than 30 years of experience in the marketing industry, including fundraising and sales.
In addition to many years of experience in marketing and management, Debbie has been a practice manager in two of the largest and most successful dental clinics in Texas. She now presents a wide range of services all aimed at making your clinic, practice or business profitable and successful. Everything from cost accounting and practice efficiency consulting to overall marketing and new patient acquisition — she is one of the best.
Wayne Baumgarten: Internet Marketing and SEO Consultant: Has over 20 years in marketing and sales management, specialist trained in internet marketing. Wayne runs our internet marketing campaigns and is constantly researching and developing more economical and more effective internet marketing strategies. As a result, we have some of the best performing internet marketing campaigns in the industry, far outstripping major competitors. Having worked for over 10 years exclusively with marketing medical practices, Wayne has an excellent understanding of the best strategies for medical, dental and orthodontic offices.
Our Team
Lisa Kay, Content Director: Lisa is our content writer here at Cook Profitability and at times assists with the Call Center. She is highly skilled at deep and thorough research and is one of the very best writers that we have ever worked with. In addition to writing informative, helpful and engaging content, she also knows how to optimize that content for the best possible visibility and performance in search engines. She is a native Texan and was born and raised in San Antonio. She moved to the DFW area and lived there for years and now calls the beautiful Texas Hill Country home. She attended the University of Texas in San Antonio with a focus on Literature, Creative Writing, and Journalism. Lisa’s career includes retail management, marketing management, insurance claims and insurance litigation. Her hobbies include hiking, traveling, and listening to live music.
Wanda Campbell, Call Center In Charge: Wanda Campbell has over 30 years working experience in various service and sales industries. At age 23 she opened her first hair salon and added another just three years later. Working with people in such a close environment taught her how to communicate well, read people, listen to their needs and empathize with what their concerns are. Excellent customer service is something she prides herself in giving to each person she is serving. She has attended Lamar University in Beaumont and Tomball Community College and has held a Cosmetology license, Life and Health Insurance License and Real Estate Sales License. Working with people has been her passion during her entire life. Wanda is married has a son and daughter-in-law and a new grandson that she enjoys spending time with.
Trina Tew, Call Center: The majority of Trina’s career was spent in the medical field. Working in multiple practices she has had the opportunity to work with many different doctors here in Texas as well as in her home state of Virginia. Previous to working with Cook Profitability Services, Trina was working in Seton Medical Center in Patient Care on the Ortho/Trauma floor. She is very compassionate and enjoys working with people to deliver great service and care. Trina brings a more in depth understanding of the medical field to our Call Center, to be able to better understand and help patients with their unique needs and concerns. We are lucky to have her. In her spare time she she enjoys movies, being outdoors and hanging out with her 11 year old son.
Kevin Waldron, Website Development and SEO: Kevin is a wordpress developer and also works on our ongoing SEO programs. Kevin is a trained programmer and also has a background working in a variety of fields including radio — somewhat of a jack of many trades. You probably won’t find a nicer guy than Kevin. If he wasn’t so good at what he does, he could have probably made a great career in the entertainment industry. But we are very lucky to have him working with all of us at Cook Profitability. Anna, his wife of 30 years, and Kevin have a son and daughter. He enjoys traveling and especially enjoys visiting his daughter and son in law in Ireland.
Teresa Duggan, Graphic Designer: Teresa is an award winning graphic designer with over 25 years of experience in Logo Design and Branding, Print Media, Direct Mail Marketing, Website Design and Internet Marketing. She excels in her ability to create designs, concepts, and sample layouts. With an extensive knowledge of design techniques, tools, and principles needed in commercial printing and cross-media marketing, our graphic materials are both functional and cost efficient.