About Us

Cook Profitability Services was established in 2009 and named for one of our founders – Robert Cook, now retired. Debbie and Wayne Baumgarten, who bring over 35 years of marketing experience to the table, have been the owners of the company since 2009.

We offer a new patient procurement marketing funnel for professionals that has been highly successful over the last decade. Most of our clients are Doctors, Dentists, Orthodontists, and other medical/clinical professionals.

Our current main line of delivery is a suite of services offered to medical clinics that specialize in functional medicine, such as Bioidentical Hormone Replacement Therapy and other wellness testing and services.

A number of medical clinics have trusted us with their ongoing new patient procurement and we provide them with website development, online marketing, and advertising to generate leads, which are then channeled into our new patient call center. The highly experienced women in our call center take the time to answer questions, explain protocols and book new patients for these clinics. We have been highly successful in servicing numerous clinics all over the U.S. 

We have also specialized in effective dental marketing for all types of dental practices of all sizes, including cosmetic dentists, family dentists, orthodontists, and periodontists. We offer dental website development, low-cost internet marketing, search engine optimization for dental practices as well as branding, promotions, and business growth consultation.

“We are medical marketing experts. We have marketed big established medical and dental practices and we have done marketing for brand new offices to launch them. We have the years of experience needed to understand your practice and communicate this competently through your website and advertising.”

More recently we have been working with an array of clinics throughout the U.S. that offer a highly tailored form of TMS, called MeRT (Magnetic Resonance Therapy), a non-invasive means of improving brain function for various neurological conditions. After more than 5 years of MeRT and TMS marketing, new patient procurement for these types of clinics has now become a specialty for us.

CPS is a results-oriented company—we’ll do what it takes to get your clinic or business profitable and successful. We pride ourselves on our ability to track the results of a project so that we can be sure that everything is optimized properly to get the best results possible.

While most of the work that we do is geared specifically for dental and medical offices and businesses throughout the United States, if you have a clinic, a business, service, or product to offer, we can help you make your clinic profitable! Our team brings a unique combination of marketing skills to the table to get the best possible results.

Our Services

We specialize in lead generation for new clientele. For clinics, this means New Patients. For businesses, services, and product lines, this means Sales. 

In addition to our Marketing and Advertising Services, we also offer Call Center Services to take every lead generated and turn the majority of these into actual new patients booked onto the schedule or service/product sold. With mature and very experienced specialists, right here in our company (not outsourced overseas), to handle all calls and inquiries with the utmost professionalism. 

Our Services include:

• Logo Development and Branding
• Website Development and Maintenance
• Internet Advertising
• Search Engine Optimization
• New Content Development
• Call Center services for new patient bookings

About Our Team

Debbie Baumgarten: Owner

Marketing and Efficiency Consultant with more than 35 years of experience in the marketing industry, including fundraising and sales. In addition to many years of experience in marketing and management, Debbie has been a practice manager in two of the largest and most successful dental clinics in Texas. With a wide range of clinics that she has worked with over the years to increase profitability through proven marketing practices, she has built this expertise into the services now offered by Cook Profitability Services to specialty medical and dental clinics.

 

 

Wayne Baumgarten: Owner

With several decades of working in marketing and sales, Wayne has overseen the most complex IT work in our company to ensure websites are set up correctly, are stable and kept secure, all forms of internet advertising and Google Adwords accounts are set up correctly for maximum productivity, and that the best possible marketing strategies are used for each client. He keeps a close eye on our SEM efforts. He has also been the “out of the box” thinker, often coming up with some of the most successful ideas. In fact, it was his idea to start Cook Profitability Services.

 

 

Sharon Monnett, Managing Director

Texas born and raised and with 36 years of Sales, Customer Service, and Business management — with an emphasis on Customer Service — Sharon has been a great addition to the Cook Profitability Team. With her wide array of skills, Sharon has taken on a wide range of duties, including interfacing with our clients to ensure we stay in close coordination with each and every one, as well as oversight administrative support for the Call Center, keeping all clinic booking information up to date and ensuring great care is given to every new patient.  As a jack of many trades, she trains new employees, adjusts workloads and keeps everyone on their toes. Sharon is caring and professional, with great attention to detail.

 

 

Trina Tew,  President

The majority of Trina’s career was spent in the medical field.  Working in multiple practices she has had the opportunity to work with many different doctors here in Texas as well as in her home state of Virginia. Previous to working with Cook Profitability Services, Trina was working in Seton Medical Center in Patient Care on the Ortho/Trauma floor. She is very compassionate and enjoys working with people to deliver great service and care. Trina brings a more in-depth understanding of the medical field to our work, training new employees, working with existing employees to improve, overseeing productivity, and ensuring excellent service is provided to CPS clients.

 

 

Wanda Campbell, Call Center for Functional Medicine Clinics

Wanda Campbell has over 30 years of working experience in various service and sales industries. At age 23 she opened her first hair salon and added another just three years later. Working with people in such a close environment taught her how to communicate well, read people, listen to their needs and empathize with what their concerns are. Excellent customer service is something she prides herself in giving to each person she is serving. Working with people has been her passion during her entire life. Wanda has a son and daughter-in-law and a new grandson that she enjoys spending time with.

 

 

Lori Budge, Call Center for Specialty Medical Clinics

Lori is originally from northern Utah. She received her education from Utah State University.  She spent many years with Logan Regional Hospital working in medical insurance authorization and also emergency department triage.  She enjoyed the fast pace of the hospital and the opportunities for customer care.  Quality customer service is a passion of hers and she strives to ensure that the patient’s needs are met. Lori is married and has three children.  

 

 

Vivian Rivera, Call Center for Specialty Medical Clinics

Vivian is a highly motivated healthcare professional with 13 years of progressive experience across a wide spectrum of clinical environments. Her expertise encompasses comprehensive nursing care management, demonstrated through roles in hospitals, pharmacies, nursing homes, and specialized treatment centers, including adolescent and memory care facilities. Her tenure at Kaiser Permanente, as a Behavioral Health nurse, solidifies her ability to prioritize patient needs, exercise sound clinical judgment, and uphold the highest standards of professional conduct. She excels at fostering collaborative relationships with interdisciplinary teams, patients, and families, facilitating seamless communication and coordinated care. Vivian is a dependable, dedicated, and self-driven professional, eager to help patients live a healthier and fuller life

 

 

Kelly Lipinsky, Call Center for Functional Medicine clinics

With a background in the medical field, Kelly has worked in a number of diverse settings throughout the years. Her first position was in a multispecialty clinic where she rotated from several departments including internal medicine, women’s health, and pediatrics. More recently, she has worked for a hospital unit that specializes in infectious disease planning, mitigation, and response by utilizing medical strike teams and mobile medical units. Kelly is detail-oriented, methodical, and has a strong passion for helping others. Her understanding of medical processes ensures effective and high-quality communication when managing patient inquiries and coordinating care.

 

 

Amaris Green, Call Center for Specialty Medical Clinics

With over a decade in management in various service industries that incorporated customer service, ad campaigns, targeted research, and data analysis, she’s about as smart as they come.  Striving to help others is a lifelong endeavor for her, and teamwork comes naturally as a former athlete. Having seen the medical field from the viewpoints of both a caregiver and a patient, she is eager to help others on their pathway to renewed health. She is mindful of the balancing act in keeping up with the latest technological advances, while not losing sight of foundational health basics, in an effort to prevent health problems naturally, if at all possible, rather than simply treating the symptoms pharmacologically once they occur.

 

 

Ruth Gardiner, Call Center for Functional Medicine Clinics

Ruth’s main experience has been in the graphic design industry, which taught her how to listen to the needs and wants of others while giving great attention to detail to ensure customer satisfaction with the end product. She also spent many years working in her local school district in several capacities including special education, loving the kids and teachers in the community. Being 1 of 7 siblings and having 4 kids of her own and an eagerness to serve others, Ruth has developed great compassion and a listening ear for those in her life both personally and professionally.

 

 

Anne Hollingsworth, Content Manager and SEO Specialist

Anne is a skilled marketing professional with decades of experience creating results-driven content for businesses of all sizes, from startups to global organizations. She specializes in SEO-optimized healthcare writing, transforming complex medical concepts into clear, engaging messages that resonate with readers and drive qualified leads. Anne’s strategic approach blends human connection with digital performance, helping to improve visibility, increase engagement, and achieve measurable growth.

 

 

Teresa Duggan, Graphic Designer

Teresa is an award-winning graphic designer with over 25 years of experience in Logo Design and Branding, Print Media, Direct Mail Marketing, Website Design, and Internet Marketing. She excels in her ability to create logos, branding, graphic designs, concepts, and sample layouts. With an extensive knowledge of design techniques, tools, and principles needed in commercial printing and cross-media marketing, our graphic materials are both functional and cost-efficient.