Search Engine Optimization or SEO comprises those actions that make your website prominent for internet searches. Potential customers are most likely to look for your product or service online via a search engine. But if your website and it’s content has not had Search Engine Optimization (SEO), chances are your business’ website won’t be ranked well on search engine results pages. If your business isn’t ranked well, you’re likely to lose customers. Cook Profitability Services has years of experience specifically doing seo for very competitive markets such as medical clinics, cosmetic dentistry and veterinarians.
Using SEO to get a High Ranking in Google Searches
The one thing that there is no shortage of is Web “Gurus” and opportunities to pay for the latest and greatest trick that will put you way out in front for no effort. Just dollars whatever ninety nine and your website will be number one! Unfortunately, having tried many of these, I can assure you that there is no silver bullet when it comes real life SEO. It may work in the movies, the one shot to fame and fortune, but down in the trenches of reality it is just not so. However just for coming to my website and reading this page I will tell you the true secrets to a high performance websites. Well, maybe not all the secrets, but certainly the three most important.
1. Content SEO: Having a large volume of unique (not copied) and relevant information on your website. Ask yourself this question. Is my website a valuable resource of information where people can come and find out more about my field? This is something you can do yourself- write up valuable information and get it onto your website. The other thing you can do is check your website to make sure you do not have copied content. If your website has copied content, this could be damaging your seo and causing you to rank lower than you should.
2. An Active Website: Your website’s content needs to be steadily updated with fresh information and kept alive and current. Don’t make the mistake of thinking that your website hitting it’s 10 year birthday unchanged is a good thing. Search engine Optimization and the high google rankings that go with it is a very competitive field and Google gives extra points to websites that have active blogs and who keep adding relevant content.
3. Backlinking SEO: Your website must be valuable and interesting enough that other websites will put links to your website on their website. This is called back linking, and a tremendous amount of your website’s SEO ranking is established by this one question – “Is your website important enough that other people will link to it as a reference?” This is actually quite a lot harder than it seems, and poor quality backlinks can actually cause your site to be penalized.
4. Local SEO: For businesses that rely on local clients, this one should probably be first. Listing your business in all of the main directories is vital. Equally vital is making sure that all your listings are identical as to the way your address is formatted and your phone number. Also having a Google Places listing is vital.
You may also want to check out this blog post on the subject for other information. I have done a lot of SEO for medical clinics and have seen how important it is to have good search engine optimization done right from the word go- you can one example of this here: Dental SEO Case Study
Of course you do need to have your website built on a somewhat modern platform and organized in a somewhat normal fashion. Very old or strangely organized sites can sometimes perform poorly (although not always, which is why I am mentioning this, but not listing it as a secret of good website performance).
These points are very easy to say, not so easy to do. And how well they are done makes a big difference. And this is where our Search Engine Optimization (SEO) experts come in. We know these points back to front and inside out. We will work with you and your budget to get your website listed highly on the results pages of Google and Bing using the above basic Search Engine Optimization techniques, but done with 20 years of SEO experience.
The Acid Test
All Search Engine Optimization companies make bold promises. But none give the names of their clients and let you check the results yourself.
Number One SEO for McAllen Invisalign
We built this website and optimized right away. It has consistently performed as the number search result for McAllen in “Braces” , “Orthodontist” and “Invisalign”. The site pulls steady traffic every month from the important search terms that drive inquiries.
Number One SEO for Las Colinas BHRT Doctor
We started with this website just about 18 months ago when it had no ranking at all. When this article was written the website had a page that ranked #1, #2 and #3 for Las Colinas BHRT doctor. The site also ranks very well for Irving BHRT Doctor. This doctor is currently moving into a larger office space and hiring and additional nurse practitioner to keep up.
Number One SEO for San Antonio Veterinarian
This is an older project. This was already a strong site, ranking between 5th and 9th for its important keywords. Again after optimization this site ranked #1 for every single important keyword. This is one of the busiest websites for a brick and mortar business in San Antonio. It drives a huge amount of traffic monthly from people who are looking for various vet services.
Search for “Cosmetic Dentist in San Antonio” and look for www.33smile.com. Try “McAllen Invisalign” and look for www.aperfectsmileorthodontics.com. How about “San Antonio Veterinarian” and look for www.beckeranimalhospital.com (Since sold to VCA Animal Hospitals but still to this day ranking number one in its area).
All these sites rank #1 or #2 for their most important and most competitive search term.