Find Out How to Increase New Patients!
I have been the office manager for a large and busy vet practice. I did the veterinary practice marketing for six vets. I know what it takes to drive a busy practice. I oversaw all advertising and marketing as well as day to day operations for one of the biggest vet clinics in Texas.
In addition to my personal experience as an office manager, I have worked for many years in advertising health practices. I have done many analyses of both established and new practice marketing.
Existing clients will normally keeping coming back but referrals are not always enough to keep the exam rooms busy. The solution is OPTIMIZE YOUR MARKETING BUDGET. Marketing is expensive and tracking the results from your marketing efforts essential. We offer all our clients phone tracking so you know how many calls you get from your different marketing efforts and can cut away the deadwood. Then you can only invest in those programs that are getting results.
The Internet Has Muscled Out TV, Radio and Yellow Pages
A recent study we conducted showed that over 90% of those surveyed looked at the internet first when seeking a service provider. Yes, customer loyalty and referrals are vitally important. But you are simply not going to fill your exam rooms without a strong and cost efficient means of getting plenty of new visits. Well handled internet marketing can do that for you.
Internet Marketing: Internet advertising for a vet practice can drive a steady flow of new visits at less than the cost of a yellow pages ad. Many traditional advertisers such as TV stations and yellow pages are trying to sell their services by “packaging” internet advertising with their traditional media offerings. Close examination of these offerings will show that they are very weak in terms of the number of people they are actually driving to your website. I have always been able to out-perform such offerings by double or triple the number of visits on the same budget. And it is large numbers of visits that are needed to provide a solid inflow of new patients and clients. Internet Marketing is always the foundation for a good veterinary practice marketing plan.
Pitfalls: Internet marketing is an unregulated industry and I have seen providers operating on massive profit margins which are heavily disguised. If you have tried internet marketing and it failed, you may have fallen victim to such where only half or a quarter of what you are paying is being used to advertise your practice. I offer transparency and results.
What About Yellow Pages? As more and more people get mobile devices, it becomes less and less necessary to lug out that big old yellow book and paw through the pages. A few flicks of the thumb on your mobile phone and you have a full directory, complete with user reviews and maps. Is your practice showing up there? Your online directory listings grow more important by the day.
And How About TV & Radio? Yes, people still listen to radio and TV. Problem is that both these have been deeply affected as advertising mediums by new technology. For example there are many “ad free” radio solutions that can be streamed from the web. Also TV now has the “fast forward” button that allows viewers to skip ads entirely. Your $5,000 worth of TV ads over 1 month can go flashing by with no more than a flicker of your face while the viewer fast forwards though 7 minutes of ads in 12 seconds. Off peak TV ads are best, but even then your return on investment is much lower than an equivilent amount spent on internet presence.
Looking at internet search statistics shows shockingly high numbers of searches. Hold your hat. In most larger cities “find a veterinarian” is searched over 200 times a day!
Getting even a small amount of internet advertising running can dramatically affect your visibility and make a big impact on your number of new patients.
Let’s Talk About Your Veterinary Practice Marketing Plan
Let me analyze your website at no charge and give you a free marketing consultation.