One thing that anyone can do to improve SEO on their website is begin a program of regular blogging.
I am an San Antonio SEO expert and have done search engine optimization for some of the busiest websites in town. Good SEO in a competitive environment can be very time consuming an expensive. One thing that I always press hard with clients is that we will cross the finish line faster as a team. Yes, I can write great content and I am very familiar with the dental field and several other health fields as well. But somehow it works so much better if the owner of a practice writes the blog or at least contributes on a regular basis.
You can get a fantastic mix of great content that is specifically relevant to that practice (or business). And if you have no budget at all, and have decided not to hire a fancy SEO expert like myself, well then blogging becomes incredibly important. You can’t do all the technical wizardry but you can do the very foundation that all good ranking is built on – create unique on a regular basis and keep pumping it out on a steady schedule.
Steady Blogging Will Improve SEO Better Than Irregular
My experience is that you get a much better result doing a short post each Monday morning than doing four longer ones at the end of the month. Not to mention that it is so much easier to keep up a steady schedule if you have a set time to get it done by. We are all busy professionals, so setting a specific time to public makes it easier. Of course the fact that I build all my websites in wordpress and that it has an option to schedule when you post will publish helps too.
Search engine optimization and the state of your website is being judged by machines, not people. Machines can easily judge things like frequency of content. I learned a lot of what I know from a true pioneer in the field of SEO – a man who was doing search engine optimization before the words were invented. He taught me this trick and I have seen it keep working all the way up till today. Blog at a steady pace. Once a day is better than once a week. Once a week is better than once a month. But however you blog, keep it consistent. Publish every morning at 9am, or every Monday at 5pm. But make sure you publish on a steady schedule.
Blogging is a huge point to improve SEO and I could write a lot about owner blogging (and I probably will). But the purpose of this post is to express the importance of keeping a steady schedule. And if you need help, feel free to give me a tinkle (don’t get any ideas – that’s British for telephone call).