News

New Orthodontist Website and Marketing

We are proud to have recently completed a marketing package for a brand new orthodontist getting started in Springfield MO. Love Orthodontics now has a logo, business cards, letterhead and of course a new website which is fully built out with extensive information on the various services that they offer. We are very pleased to have Dr Grewal as part of our marketing family. Dr Grewal has is building a brand new practice and of course a strong visual logo, a great slogan and an attractive website are an important part of this effort. Our efforts have also included a marketing campaign that we have just kicked off that centers on a strong google adwords campaign to capture people in a 10 mile radius who are searching for orthodontics, braces or invisalign. We have found Google adwords to be an effective front line of new patient marketing and are delighted to offer this service to the Love Orthodontics team.

Custom Advertising Websites

Sometimes when we are trying to get a real understanding for advertising in an area, we need a lot of control over our pages and rapid changes in text and format. Rather than constantly messing with our clients existing website, especially if he or she is already happy with the way it looks, we will create a custom website that we use just for the advertising. This look a bit stripped down, but allows us to create pages exactly as we want them and push people who are searching for dental or orthodontic services to those pages. This is an example of a recent website that we set up this way – https://southlaketxorthodontist.com/. We actually do a lot of work on the website we create in this way, because we want these sites to make visitors feel comfortable and we need to present a level of professionalism. Sometimes a client might have a website that is controlled by another marketing company that is using a system where every change has to be done through them – that can slow down our response to advertising and cause problems – so we have to go ahead and create a website. Also through years of research we have found that landing pages that prevent people from browsing are not ideal, a full site inspires more confidence which is important for a medical professional.

Website and Logo Graphic Design Questionaire

When starting out creating a new dental practice or orthodontic practice, it is a great idea to use a Graphic Design Questionnaire. This allows the client to clarify for himself what he is looking for, and to the pass that information to you. These are the questions we normally ask when we start out with a new client to help with that clarification process.

What is the name of your business?

Does your business have a tagline (eg “Johnson Orthodontics, Making People Smile” or something of this nature.)

Please describe what you feel are the important attributes of your business (eg friendly, competent, modern, or whatever you feel encapsulates your core business foundation).

Do you have a company slogan or mantra?

What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand?

Now summarize your above answer into 5 descriptive keywords. eg. competent, professional, warm, considerate etc.

Do you have any color preferences, or any existing colors you’d like to use?

What is your personal favorite color?

This is a very important question– Do you like any existing logos/websites, and if so, why? (Please provide link to logos/websites). If you have seen a logo or website you like and you can give us a link to view and explain why you like it, this is probably more important that anything else. This is especially true if you find a logo or website that you really love. Give us some links and tell us what you like and what you dislike about each logo or website. That allows us to see through your eyes.

Here are some words that can describe a logo. Pick any words that you feel should describe your logo:

traditional or modern.?

simple or ornate?

Sterile?

Professional?

Bright?

Alive?

Earthy?

Grounded?

Or any other words that might capture what you are looking for.

Who is your demographic types? Eg low income mothers with children or whatever it might be. Try to give us an understanding of who will see this logo and respond to it.

Who are your competitors and how do they position themselves. (Please link to anyone you feel is an important competitor).

How do you differ from your main competitors

If you have any specific graphic icons. symbol or image that you would like to associate with your brand, please also list them or attach them.

Anything else you want to say?

Website Starting SEO

We recently created a new website for a medical device called a Max Pulse.

This website does not have a design as yet, but rather has carefully structured content in an effort to give the website a good starting foundation. The website is currently being indexed by Google and once it is in the index we will be working with an SEO partner in Austin to ensure that the website gains excellent ranking. However when a website is first built, it is important to make sure that is has good SEO bones. As such we tried to make sure that there were cornerstone pages for the important searches that the Max Pulse website is trying to attract. The site is supposed to attract searches for “Max Pulse” and also for “Max Pulse Training” and “Max Pulse Test”

Creating original content that reflects the device and its product offering is very important. The content must be original and the content must be interesting and engaging. In this case the Max Pulse is a device of interest to doctors, so the content can be more technical in nature, but even so, content that is too technical is no longer engaging and even members of the medical profession would prefer simple and easy to digest information.