Only 5.7% of all studied pages ranked in the Top10 search results (first page) within 1 year for at least 1 keyword.”
What does Bounce Rate mean?
If someone performs an initial action, like a site visit, but doesn’t interact a second time (by viewing another page) within 30 minutes, it’s considered a bounce.
Some people really panic when they see bounce rates over 50%.
Most people assume that if a bounce rate is over 50%, it’s their fault. Their content or landing pages just aren’t performing the way that they should. But guess what? It’s not true.
Most don’t even realize that a 90% bounce rate isn’t out of the norm for certain parts of your website.
In other words, your high bounce rate isn’t telling you the whole story.
Bounce rate can be a confusing metric. When you hear “high bounce rate,” it immediately triggers anxiety in most digital marketers. But it shouldn’t always. Here’s why… In some cases a high bounce rate can actually be a sign of good user experience.So to understand the implications of high bounce rate, you have to assess it based on page type. On landing pages, the average bounce rate is between 70 and 90%.
We were very proud to help Dr Scipio launch her new medical practice in Greer SC. She is a very talented and highly trained medical practitioner, including having Board Certification. Her new website was completed very rapidly and was part of our Free Medical Website Program. There was no charge for this website, and we wish Dr Scipio all the best for her future success.
We are proud to have recently completed a marketing package for a brand new orthodontist getting started in Springfield MO. Love Orthodontics now has a logo, business cards, letterhead and of course a new website which is fully built out with extensive information on the various services that they offer. We are very pleased to have Dr Grewal as part of our marketing family. Dr Grewal has is building a brand new practice and of course a strong visual logo, a great slogan and an attractive website are an important part of this effort. Our efforts have also included a marketing campaign that we have just kicked off that centers on a strong google adwords campaign to capture people in a 10 mile radius who are searching for orthodontics, braces or invisalign. We have found Google adwords to be an effective front line of new patient marketing and are delighted to offer this service to the Love Orthodontics team.
Sometimes when we are trying to get a real understanding for advertising in an area, we need a lot of control over our pages and rapid changes in text and format. Rather than constantly messing with our clients existing website, especially if he or she is already happy with the way it looks, we will create a custom website that we use just for the advertising. This look a bit stripped down, but allows us to create pages exactly as we want them and push people who are searching for dental or orthodontic services to those pages. We actually do a lot of work on the website we create in this way, because we want these sites to make visitors feel comfortable and we need to present a level of professionalism. Sometimes a client might have a website that is controlled by another marketing company that is using a system where every change has to be done through them – that can slow down our response to advertising and cause problems – so we have to go ahead and create a website. Also through years of research we have found that landing pages that prevent people from browsing are not ideal, a full site inspires more confidence which is important for a medical professional.