When starting out creating a new dental practice or orthodontic practice, it is a great idea to use a Graphic Design Questionnaire. This allows the client to clarify for himself what he is looking for, and to the pass that information to you. These are the questions we normally ask when we start out with a new client to help with that clarification process. What is the name of your business? Does your business have a tagline (eg "Johnson Orthodontics, Making People Smile" or something … [Read more...]
Website Starting SEO
We recently created a new website for a medical device called a Max Pulse. This website does not have a design as yet, but rather has carefully structured content in an effort to give the website a good starting foundation. The website is currently being indexed by Google and once it is in the index we will be working with an SEO partner in Austin to ensure that the website gains excellent ranking. However when a website is first built, it is important to make sure that is has good SEO bones. … [Read more...]
Add A Manager to Your Google Plus Page or Google My Business Page
Simple and Easy to Follow Instructions:When You Need to Add a Manager to Your Google Plus or Google My Business Page.Google supposedly gives the instructions on how to do this here: Add and remove page managers - Google My Business Help. But Google packs a ton of stuff into their pages and navigation is not that intuitive. In fact, its downright hard to follow.If you are having trouble, try these step by step instructions on how to add someone to help you manage your Google plus or Google My … [Read more...]
Google Sends a Warning – Go Mobile or Go Down
Google Warns Website Owners Google is systematically working its way through the hundreds of millions of websites on the internet and evaluating their performance on mobile phones. When the performance is poor - they are sending out a warning. The key line in the warning is this: These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users. Texas Dental Website Testing Shows 61% Are Mobile Phone … [Read more...]
Google Pigeon Smacks Down the Little Guy In Local Rankings
Google Pigeon released about 1 week ago now, so we have to assume that the Google engineers have settled down any initial bugs and what we are seeing now is more or less what we are getting. The update has sparked a storm of comment across the biggest SEO sites in the world- with MOZ describing it as the month that Google shook the SERPs. Many people commented on their particular areas of interest, noting huge shifts in local search results in industries all the way from real estate and hotels … [Read more...]
Dental Marketing – How Much Should You Spend?
Different dental practices have different marketing needs. But often a practice will allocate a flat sum to its dental marketing - a monthly budget. This budget is most often set by the dentist himself based on what he feels he can afford and what he feels is "a lot" or "enough". Why A Flat Budget May Not Be Right for Your Dental Marketing Why Use Percentage of the Gross towards Your Dental Marketing? The best answer to this is marketing momentum. If your marketing is working well and your … [Read more...]
How Dental Practices Are Being Ripped Off Their Marketing Dollars
After years of providing marketing services for dental practices as well as other health care professionals, I have seen quite a few ways that they have been lied to and deceived about what they are getting for the hard-earned cash that they are investing in marketing. Most dental practices know that some form of marketing and promotion is necessary to be able to fill the schedule and truly be successful, even if only done during slow periods. Most dental and health practices are contacted by a … [Read more...]
Orthodontist Marketing -Website Conversion
I just completed a fresh website for a McAllen orthodontist and used a fully mobile responsive framework. The result has been an immediate surge in conversion rate. This is not unexpected because visitors to this site are running at 55% visits on mobile devices which mea.ns that mobile users are a dominant factor in this particular orthodontist marketing strategy. Bringing a better mobile experience to website visitors has had an immediate impact on inquiries and has been very valuable. While … [Read more...]
Responsive Website Design
We just completed a new responsive website design and development project, which you can see here: https://jointsupplements.info/ This project was a fast development, which of course keeps costs down. Using the StudioPress base theme - Genesis, we were able to develop a website that was fully mobile responsive right out of the box. Because I am seeing up to 33% of traffic coming from mobile devices, having responsive website design is now of paramount importance. It has become somewhat … [Read more...]
Making Your SEO Efforts Worthwhile
SEO Ranking and Keywords When you are doing your SEO, don't allow yourself to be tempted by just "high rankings". You have to ask the questions "high rankings for WHAT search terms?". It's low class SEO is to find the least competitive and least important keywords and offer to make a website to rank #1 for that. You may have a website like "rollingoakdental.com" and with very little work you can boast that this website is ranked #1 for the keyword "Rolling Oak Dental" or "Dental Clinic in … [Read more...]