Sometimes when we are trying to get a real understanding for advertising in an area, we need a lot of control over our pages and rapid changes in text and format. Rather than constantly messing with our clients existing website, especially if he or she is already happy with the way it looks, we will create a custom website that we use just for the advertising. This look a bit stripped down, but allows us to create pages exactly as we want them and push people who are searching for dental or orthodontic services to those pages. We actually do a lot of work on the website we create in this way, because we want these sites to make visitors feel comfortable and we need to present a level of professionalism. Sometimes a client might have a website that is controlled by another marketing company that is using a system where every change has to be done through them – that can slow down our response to advertising and cause problems – so we have to go ahead and create a website. Also through years of research we have found that landing pages that prevent people from browsing are not ideal, a full site inspires more confidence which is important for a medical professional.