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Cook Profitability Services

Cook Profitability Services

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Orthodontist Marketing

Website and Logo Graphic Design Questionaire

When starting out creating a new dental practice or orthodontic practice, it is a great idea to use a Graphic Design Questionnaire. This allows the client to clarify for himself what he is looking for, and to the pass that information to you. These are the questions we normally ask when we start out with a new client to help with that clarification process.  
 
What is the name of your business?
 
Does your business have a tagline (eg “Johnson Orthodontics, Making People Smile” or something of this nature.)
 
Please describe what you feel are the important attributes of your business (eg friendly, competent, modern, or whatever you feel encapsulates your core business foundation).
 
Do you have a company slogan or mantra?
 
What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand?
Now summarize your above answer into 5 descriptive keywords. eg. competent, professional, warm, considerate etc.
Do you have any color preferences, or any existing colors you’d like to use?
 
What is your personal favorite color?
 
This is a very important question– Do you like any existing logos/websites, and if so, why? (Please provide link to logos/websites). If you have seen a logo or website you like and you can give us a link to view and explain why you like it, this is probably more important that anything else. This is especially true if you find a logo or website that you really love. Give us some links and tell us what you like and what you dislike about each logo or website. That allows us to see through your eyes.
 
Here are some words that can describe a logo. Pick any words that you feel should describe your logo:  
traditional or modern.?
simple or ornate? 
Sterile?
Professional?
Bright?
Alive? 
Earthy?
Grounded?
Or any other words that might capture what you are looking for.
 
Who is your demographic types? Eg low income mothers with children or whatever it might be.  Try to give us an understanding of who will see this logo and respond to it.
 
Who are your competitors and how do they position themselves. (Please link to anyone you feel is an important competitor).
 
How do you differ from your main competitors

If you have any specific graphic icons. symbol or image that you would like to associate with your brand, please also list them or attach them.
 
Anything else you want to say?

August 6, 2018 Filed Under: News, Orthodontist Marketing, Website Design

Orthodontist Marketing -Website Conversion

orthodontist marketing website

orthodontist marketing websiteI just completed a fresh website for a McAllen orthodontist and used a fully mobile responsive framework. The result has been an immediate surge in conversion rate. This is not unexpected because visitors to this site are running at 55% visits on mobile devices which mea.ns that mobile users are a dominant factor in this particular orthodontist marketing strategy.

Bringing a better mobile experience to website visitors has had an immediate impact on inquiries and has been very valuable.

While this website was running a mobile version previously, it did not have the same visual impact and ease of navigation that the new fully mobile responsive site has. Orthodontist marketing is very much new customer driven with little repeat business. Because of this orthodontists need to caepture as many of their website visitors as possible.  It also seems likely that the mobile percentage is driven by the specific demographics of an area. For example a dental website I am running San Antonio is getting 40% of it’s visitors over mobile, a considerable difference.

Orthodontist Websites and Inquiries

From what I have seen, call to action is very important on orthodontist websites and dental websites in general. Good eye trail and a clear and compelling call to action make a big difference in the number of inquiries. This is especially important where the orthodontist or dentist is also using paid advertising to drive traffic to the website. Paid orthodontist marketing is very competitive and if the visitor arriving is not immediately engaged, then they are going to bounce to the next provider. “Free consultation” or some other simple call to action makes a big difference in the results from paid marketing.

PPC Advertising and Mobile

Pay Per Click Ads (PPC) are also very significantly mobile driven. This website is getting 45% of all its paid visitors through mobile. So once again, strong presentation to mobile visitors has a significant impact on your return in investment for your paid advertising.

 

 

June 10, 2014 Filed Under: General, News, Orthodontist Marketing, Website Design

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“AMAZING! They have supported our company for 6 years with everything from website design and support, advertising, print media and professional photography. They achieve the ROI and have definitely moved the needle for our company”. – Orthodontist Office Manager

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Cook Profitability Services
111 Joe Wimberley Blvd
#1304
Wimberley, TX 78676

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