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Cook Profitability Services

Cook Profitability Services

Website Design, SEO and PPC Advertising

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Website Design

High Bounce Rate – Good or Bad?

Since the “bounce rate” of your website is often a major concern, I wanted to provide some information that I feel is very important to understand on this topic.
 
I am going to try to make this as simple as possible and as short as possible. I am also going to quote from some experts as well (below in quotes) so that you will know that this is not just my opinion, but it is factual.
 

What does Bounce Rate mean?

Bounce rate refers to the number of single-page sessions compared to all sessions on your website. If five out of every ten people who visit your website leave before visiting a second page, your bounce rate is 50%.
 
Another reference clarifies this:

If someone performs an initial action, like a site visit, but doesn’t interact a second time (by viewing another page) within 30 minutes, it’s considered a bounce.

Some people really panic when they see bounce rates over 50%.

Most people assume that if a bounce rate is over 50%, it’s their fault. Their content or landing pages just aren’t performing the way that they should. But guess what? It’s not true.

Most don’t even realize that a 90% bounce rate isn’t out of the norm for certain parts of your website.

In other words, your high bounce rate isn’t telling you the whole story.

Here is a chart that shows average bounce rates for different types of sites and pages.
 
Many websites are constructed in such a way as to create funnels, certainly this applies to all of our current clients. Most of the key pages on these websites have been set up as “landing pages” or “sales pages”. This is done for each of the main services that a client offers. Google ads then drive people to those key pages. If you go to one of these landing pages, you will see multiple blocks of information about the topic, including symptoms, testing, benefits of treatment, etc. Then there is info about each of the providers, info about insurance, and a strong push to call the New Patient Coordinator for a free consultation (or send in a written inquiry at the bottom of that page), who can explain how it all works and answer your questions so you can decide if this is right for you.
 
The idea of a landing page is that all of the information is laid out succinctly in one page, with encouragement to call or write in throughout the page, with the purpose in mind of channeling the visitor to contact the client or call in to our call center. 
 
Most of our websites are not set up in such a way as to encourage people to go through other parts of the website, because our focus is to channel people into inquiring. 
 
Bounce rate can be a confusing metric. When you hear “high bounce rate,” it immediately triggers anxiety in most digital marketers. But it shouldn’t always. Here’s why… In some cases a high bounce rate can actually be a sign of good user experience.
 
So to understand the implications of high bounce rate, you have to assess it based on page type. On landing pages, the average bounce rate is between 70 and 90%.
 
In short, all I am trying to say is that looking at bounce rate is not black and white, or as simple as high is bad and low is good. 
 
When you are talking about landing pages, which is mostly what a website constructed to procure new clients or new patients or sell products would consist of, a high bounce rate is not a bad thing. What is important is whether or not it generates inquiries or leads and ideally bookings or new business.
 
I just wanted to give you a better understanding of this topic and help to clarify this topic.

November 17, 2020 Filed Under: General, SEO, Website Design Tagged With: bounce rate, high bounce rate

Medical Website

We were very proud to help Dr Scipio launch her new medical practice in Greer SC. She is a very talented and highly trained medical practitioner, including having Board Certification. Her new website was completed very rapidly and was part of our Free Medical Website Program. There was no charge for this website, and we wish Dr Scipio all the best for her future success. 

September 17, 2019 Filed Under: General, Website Design

New Orthodontist Website and Marketing

love orthodontics website

We are proud to have recently completed a marketing package for a brand new orthodontist getting started in Springfield MO. Love Orthodontics now has a logo, business cards, letterhead and of course a new website which is fully built out with extensive information on the various services that they offer. We are very pleased to have Dr Grewal as part of our marketing family. Dr Grewal has is building a brand new practice and of course a strong visual logo, a great slogan and an attractive website are an important part of this effort. Our efforts have also included a marketing campaign that we have just kicked off that centers on a strong google adwords campaign to capture people in a 10 mile radius who are searching for orthodontics, braces or invisalign. We have found Google adwords to be an effective front line of new patient marketing and are delighted to offer this service to the Love Orthodontics team.

love orthodontics springfield mo website

 

January 10, 2019 Filed Under: General, News, Website Design

Website and Logo Graphic Design Questionaire

When starting out creating a new dental practice or orthodontic practice, it is a great idea to use a Graphic Design Questionnaire. This allows the client to clarify for himself what he is looking for, and to the pass that information to you. These are the questions we normally ask when we start out with a new client to help with that clarification process.  
 
What is the name of your business?
 
Does your business have a tagline (eg “Johnson Orthodontics, Making People Smile” or something of this nature.)
 
Please describe what you feel are the important attributes of your business (eg friendly, competent, modern, or whatever you feel encapsulates your core business foundation).
 
Do you have a company slogan or mantra?
 
What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand?
Now summarize your above answer into 5 descriptive keywords. eg. competent, professional, warm, considerate etc.
Do you have any color preferences, or any existing colors you’d like to use?
 
What is your personal favorite color?
 
This is a very important question– Do you like any existing logos/websites, and if so, why? (Please provide link to logos/websites). If you have seen a logo or website you like and you can give us a link to view and explain why you like it, this is probably more important that anything else. This is especially true if you find a logo or website that you really love. Give us some links and tell us what you like and what you dislike about each logo or website. That allows us to see through your eyes.
 
Here are some words that can describe a logo. Pick any words that you feel should describe your logo:  
traditional or modern.?
simple or ornate? 
Sterile?
Professional?
Bright?
Alive? 
Earthy?
Grounded?
Or any other words that might capture what you are looking for.
 
Who is your demographic types? Eg low income mothers with children or whatever it might be.  Try to give us an understanding of who will see this logo and respond to it.
 
Who are your competitors and how do they position themselves. (Please link to anyone you feel is an important competitor).
 
How do you differ from your main competitors

If you have any specific graphic icons. symbol or image that you would like to associate with your brand, please also list them or attach them.
 
Anything else you want to say?

August 6, 2018 Filed Under: News, Orthodontist Marketing, Website Design

Google Sends a Warning – Go Mobile or Go Down

google-mobile-warning-header

Google Warns Website Owners

Google is systematically working its way through the hundreds of millions of websites on the internet and evaluating their performance on mobile phones.

When the performance is poor – they are sending out a warning. The key line in the warning is this:

These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.

Texas Dental Website Testing Shows 61% Are Mobile Phone Visitors

Using a group of 67,805 internet visits to Texas dental offices, an astonishing 60% of all visitors came from mobile phones.

Mobile Phone Visitors:  41,254  61%
Desktop Computer Visitors 17,345  25.5%
>Tablet Visitors   9,206  13.5%
Total Visits 67,805 

Find Out if Your Website Is At Risk

Click To Enlarge
Click To Enlarge

The software that Google uses to evaluate websites is publically available.

It is part of the Google Developer Tools, but open to anyone. Click on this link to use the tool – it is called Google PageSpeed Insights. 

Once you are there you need to look at the bottom of the report. The tool is primarily for testing the speed that your website loads but it also tests how your website responds to a mobile phone acessing it. This test, which is at the bottom of the report will show a warning if your website is not properly configured for mobile.

The warning looks like this:

This page may not pass Google’s Mobile-Friendly Test.

If you see this warning, then your website is in danger of getting demoted in 61% of all searches. True to it’s sphinx-like reputation, Google has not exactly stated how much this penalty will affect your website. However pundits are saying that Google is going to put mobile optimized websites at the front of the results for any mobile phone users. 

Take the test. Know your risk. 

This is what your website test should look like:

100 / 100  User Experience

Congratulations! No issues found.

March 19, 2015 Filed Under: General, Website Design

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Cook Profitability Services
111 Joe Wimberley Blvd
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