We were very proud to help Dr Scipio launch her new medical practice in Greer SC. She is a very talented and highly trained medical practitioner, including having Board Certification. Her new website was completed very rapidly and was part of our Free Medical Website Program. There was no charge for this website, and we wish Dr Scipio all the best for her future success.
We are proud to have recently completed a marketing package for a brand new orthodontist getting started in Springfield MO. Love Orthodontics now has a logo, business cards, letterhead and of course a new website which is fully built out with extensive information on the various services that they offer. We are very pleased to have Dr Grewal as part of our marketing family. Dr Grewal has is building a brand new practice and of course a strong visual logo, a great slogan and an attractive website are an important part of this effort. Our efforts have also included a marketing campaign that we have just kicked off that centers on a strong google adwords campaign to capture people in a 10 mile radius who are searching for orthodontics, braces or invisalign. We have found Google adwords to be an effective front line of new patient marketing and are delighted to offer this service to the Love Orthodontics team.
Google Warns Website Owners
Google is systematically working its way through the hundreds of millions of websites on the internet and evaluating their performance on mobile phones.
When the performance is poor – they are sending out a warning. The key line in the warning is this:
These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.
Texas Dental Website Testing Shows 61% Are Mobile Phone Visitors
Using a group of 67,805 internet visits to Texas dental offices, an astonishing 60% of all visitors came from mobile phones.
|Mobile Phone Visitors:||41,254||61%|
|Desktop Computer Visitors||17,345||25.5%|
Find Out if Your Website Is At Risk
The software that Google uses to evaluate websites is publically available.
It is part of the Google Developer Tools, but open to anyone. Click on this link to use the tool – it is called Google PageSpeed Insights.
Once you are there you need to look at the bottom of the report. The tool is primarily for testing the speed that your website loads but it also tests how your website responds to a mobile phone acessing it. This test, which is at the bottom of the report will show a warning if your website is not properly configured for mobile.
The warning looks like this:
This page may not pass Google’s Mobile-Friendly Test.
If you see this warning, then your website is in danger of getting demoted in 61% of all searches. True to it’s sphinx-like reputation, Google has not exactly stated how much this penalty will affect your website. However pundits are saying that Google is going to put mobile optimized websites at the front of the results for any mobile phone users.
Take the test. Know your risk.
This is what your website test should look like:
100 / 100 User Experience
Congratulations! No issues found.
I just completed a fresh website for a McAllen orthodontist and used a fully mobile responsive framework. The result has been an immediate surge in conversion rate. This is not unexpected because visitors to this site are running at 55% visits on mobile devices which mea.ns that mobile users are a dominant factor in this particular orthodontist marketing strategy.
Bringing a better mobile experience to website visitors has had an immediate impact on inquiries and has been very valuable.
While this website was running a mobile version previously, it did not have the same visual impact and ease of navigation that the new fully mobile responsive site has. Orthodontist marketing is very much new customer driven with little repeat business. Because of this orthodontists need to caepture as many of their website visitors as possible. It also seems likely that the mobile percentage is driven by the specific demographics of an area. For example a dental website I am running San Antonio is getting 40% of it’s visitors over mobile, a considerable difference.
Orthodontist Websites and Inquiries
From what I have seen, call to action is very important on orthodontist websites and dental websites in general. Good eye trail and a clear and compelling call to action make a big difference in the number of inquiries. This is especially important where the orthodontist or dentist is also using paid advertising to drive traffic to the website. Paid orthodontist marketing is very competitive and if the visitor arriving is not immediately engaged, then they are going to bounce to the next provider. “Free consultation” or some other simple call to action makes a big difference in the results from paid marketing.
PPC Advertising and Mobile
Pay Per Click Ads (PPC) are also very significantly mobile driven. This website is getting 45% of all its paid visitors through mobile. So once again, strong presentation to mobile visitors has a significant impact on your return in investment for your paid advertising.