When starting out creating a new dental practice or orthodontic practice, it is a great idea to use a Graphic Design Questionnaire. This allows the client to clarify for himself what he is looking for, and to the pass that information to you. These are the questions we normally ask when we start out with a new client to help with that clarification process.
What is the name of your business?
Does your business have a tagline (eg “Johnson Orthodontics, Making People Smile” or something of this nature.)
Please describe what you feel are the important attributes of your business (eg friendly, competent, modern, or whatever you feel encapsulates your core business foundation).
Do you have a company slogan or mantra?
What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand?
Now summarize your above answer into 5 descriptive keywords. eg. competent, professional, warm, considerate etc.
Do you have any color preferences, or any existing colors you’d like to use?
What is your personal favorite color?
This is a very important question– Do you like any existing logos/websites, and if so, why? (Please provide link to logos/websites). If you have seen a logo or website you like and you can give us a link to view and explain why you like it, this is probably more important that anything else. This is especially true if you find a logo or website that you really love. Give us some links and tell us what you like and what you dislike about each logo or website. That allows us to see through your eyes.
Here are some words that can describe a logo. Pick any words that you feel should describe your logo:
traditional or modern.?
simple or ornate?
Or any other words that might capture what you are looking for.
Who is your demographic types? Eg low income mothers with children or whatever it might be. Try to give us an understanding of who will see this logo and respond to it.
Who are your competitors and how do they position themselves. (Please link to anyone you feel is an important competitor).
How do you differ from your main competitors
If you have any specific graphic icons. symbol or image that you would like to associate with your brand, please also list them or attach them.
Anything else you want to say?