We recently created a new website for a medical device called a Max Pulse.
This website does not have a design as yet, but rather has carefully structured content in an effort to give the website a good starting foundation. The website is currently being indexed by Google and once it is in the index we will be working with an SEO partner in Austin to ensure that the website gains excellent ranking. However when a website is first built, it is important to make sure that is has good SEO bones. As such we tried to make sure that there were cornerstone pages for the important searches that the Max Pulse website is trying to attract. The site is supposed to attract searches for “Max Pulse” and also for “Max Pulse Training” and “Max Pulse Test”
Creating original content that reflects the device and its product offering is very important. The content must be original and the content must be interesting and engaging. In this case the Max Pulse is a device of interest to doctors, so the content can be more technical in nature, but even so, content that is too technical is no longer engaging and even members of the medical profession would prefer simple and easy to digest information.