Only 5.7% of all studied pages ranked in the Top10 search results (first page) within 1 year for at least 1 keyword.”
What does Bounce Rate mean?
If someone performs an initial action, like a site visit, but doesn’t interact a second time (by viewing another page) within 30 minutes, it’s considered a bounce.
Some people really panic when they see bounce rates over 50%.
Most people assume that if a bounce rate is over 50%, it’s their fault. Their content or landing pages just aren’t performing the way that they should. But guess what? It’s not true.
Most don’t even realize that a 90% bounce rate isn’t out of the norm for certain parts of your website.
In other words, your high bounce rate isn’t telling you the whole story.
Bounce rate can be a confusing metric. When you hear “high bounce rate,” it immediately triggers anxiety in most digital marketers. But it shouldn’t always. Here’s why… In some cases a high bounce rate can actually be a sign of good user experience.So to understand the implications of high bounce rate, you have to assess it based on page type. On landing pages, the average bounce rate is between 70 and 90%.
After having worked with numerous other marketing firms and engaged in a variety of marketing and advertising efforts, which brought less than hoped for results, we began working with Cook Profitability for website, SEO and advertising work in 2014.
We have been very impressed with their quality of work. They completely overhauled our website with a beautiful new design and they have systematically added a tremendous amount of very high quality, informative content. Our website has become much stronger and more visible in appropriate key searches. Traffic to our website has steadily increased over these years.
The internet advertising campaigns they have set up for us and manage are generally highly productive.
In 2017 we extended our suite of services to include their Call Center Services for the answering of calls into our new patient phone lines and contacting written inquiries through our website. This entails explaining our services and protocols in detail, answering all questions and booking new patients right into our EMR system. As a result, no phone calls are missed and follow up with those not booked is thorough and consistent. This has cost us a lot less than hiring a full time New Patient Coordinator.
This Call Center is manned by mature women, who have themselves experienced our services and are well trained and knowledgeable about our hormone replacement, thyroid treatment and other functional medicine services.
All of these calls are recorded in a HIPAA protected interface and we are able to listen to their handling of calls at any time.
Each month we receive a detailed report of all new patient bookings, traffic to our website, what content was added and the exact work performed that month.
We appreciate the fact that they are a small marketing company that is very knowledgeable about our specific services and clinic practices, as we receive highly personalized service from them. I can email, call or text them and get immediate attention and action. We have thrown a lot of changes and complex protocol details at them and they have learned these and follow them as best they can.
I have found them to be honest and trustworthy, which I consider to be a rare find, particularly in the field of marketing firms.
We highly recommend Cook Profitability Services for their website, marketing and call center services.
President, Renewed Vitality of Dallas
It is with great pleasure that I endorse Debbie and Wayne Baumgarten and their amazing company, Cook Profitability Services.
As a healthcare provider, I am extremely cognizant of the first impression a patient has of an office. I truly believe this interaction sets the tone for the entire patient experience. I therefore consider these people to be of paramount importance to the success of our practice.
We have been totally impressed with Debbie and Wayne both personally and professionally as well as their high quality and knowledgeable employees in the Call Center.
We consistently receive WONDERFUL feedback from patients about what a positive experience they provide for our patients with specific comments about their knowledge, care, concern and professionalism.
We at our office continue to be impressed with their communication skills and their eagerness to resolve any patient concerns and questions in an expeditious and effective manner with excellent follow through with the patients.
We feel blessed to have the opportunity to work with Cook Profitability Services and recommend them enthusiastically as a tremendous asset for your business and quality patient care.
Leigh Ann Scott, MD
After years of providing marketing services for dental practices as well as other health care professionals, I have seen quite a few ways that they have been lied to and deceived about what they are getting for the hard-earned cash that they are investing in marketing.
Most dental practices know that some form of marketing and promotion is necessary to be able to fill the schedule and truly be successful, even if only done during slow periods. Most dental and health practices are contacted by a wide array of marketing companies trying to sell them on all manner of marketing ideas – from billboards to yellowpages, postcard mailings, coupon mailings, radio and tv ads, websites, internet advertising and more. Some offer bundles, such as if you advertise in their hardcopy directory, they will also do internet advertising for you, and, and, and…
Since we have tested pretty much every type of marketing a dental practice might do, I can tell you what ones truly give the best return on investment. (This is something I will cover in more detail in another article.) But I can tell you right now that the #1 form of marketing that will get you the best ROI is most definitely through the INTERNET. Though there is a downside.
With the world going more and more internet, including through mobile devices (phones and tablets), your internet presence is most important because when it is done right, it performs head and shoulders above any other form of marketing you can do. If it is NOT performing, it is simply not being done, regardless of what you are being told.
The downside of the internet world is that this is where the greatest rip-off occurs – because it’s not something that is as easily tracked as a postcard, a billboard or a Yellowpages ad.
Here are the most common services where practices get ripped off and lied to:
1. Internet Advertising: only a percentage of what you think you are paying for internet advertising actually goes to Google. This percentage can range anywhere from 80% (unusually high) to as little as 10 or 15%.
For example, if you pay a company for $1000 per month for internet advertising, most likely anywhere from $500 or maybe as much as $900 of that money is going in their pockets and only a percentage gets paid out for the actual advertising on Google and other providers. Most companies will not disclose to you how much that percentage is. And often any numbers they do give are not specific breakdowns. An ad on Google is worth more than an ad on Yahoo. Knowing exactly what you are buying is vital.
2. Package “deals”: Some companies will offer you a package deal of a listing in their hardcopy directory and then also offer online listings, plus internet advertising, plus lead tracking. These can also be deceptive because no breakdown is given of how much of your fee actually pays for internet ads. Another problem can be that the internet advertising goes to some sort of mirrored website for you (so they can track the traffic that they generate for you). The problem is that traffic on your website increases the overall search value of your site- so you end up paying to push lots of traffic to a website that you don’t own. That could be adding to the power and performance of your own website.
3. Cookie-cutter content used in websites and blog posts. When getting a website built or expanded this is deadly. What I mean by this is that the same text used on your website and blog posts has been used on numerous other similar websites – it’s not unique. When this is done it looks like honest good work has been done, but actually it is doing more harm than good as your website will be penalized in its ranking for using copy from other websites. Your website and any blog posts must be unique.
4. Search Engine Optimization (SEO) services: Because the work that is done to optimize a website (for improved performance in search engines and better visibility of your website) is technical and generally you have no idea what actual work is being done, very often you can pay thousands of dollars for this service and only get a few hundred dollars worth of actual work done. You have no way of telling really unless you know how to check this.
How to get past the “smoke and mirrors”:
- What you want is full disclosure and transparency. Demand to know upfront what exact percentage of the money you pay for advertising will actually go to Google, or if not Google, which advertiser you are paying for. If they won’t tell you and put it in writing or if this figure is less than 70%, don’t hire them.
- Find out from your marketing company what key search terms they are targeting in the advertising that they are doing for you. Then you can search those key terms to see if your ads show up on the first page. Do any such search in the afternoon or evening as low budget advertising might be running in the morning but will disappear once the daily budget is used up.
- Demand reports of the exact work that has been done each month for SEO services. It takes 10 minutes for them to detail out what unique content was added to your site, what valuable links to your website on other websites have been set up, what unique blog posts were done, etc. These can all be checked to see if the reporting is true.
- Don’t let advertisers speak to you in terms you can’t understand. A true professional can explain things to you in a way that you can understand, and would do so out of courtesy. If you are getting a lot of technical babble – realize that someone is hiding behind a smoke-screen of “this is too technical for you to understand” – and take it as a red flag that you are likely being ripped off.
- Periodically check your website in the search engines by searching key terms for your practice to see where your website comes up. Make sure to use a different browser than you normally use as likely you have logged on to your website from your normal browser and your browser will not show give you the same results that everyone else sees. If you use Chrome, then look it up in Firefox or Safari, etc.
Marketing dollars can build your practice up or drain it down. We offer free website analysis and internet advertising reviews. If you are concerned that your advertising dollars have not bought you what you were promised, I strongly recommend getting a free review as a second opinion. We will provide you with an unbiased report with specific issues that you can see yourself.
Call us: 210-601-1050