Cook Profitability Services

Website Design, SEO and PPC Advertising

General

New Orthodontist Website and Marketing

We are proud to have recently completed a marketing package for a brand new orthodontist getting started in Springfield MO. Love Orthodontics now has a logo, business cards, letterhead and of course a new website which is fully built out with extensive information on the various services that they offer. We are very pleased to have Dr Grewal as part of our marketing family. Dr Grewal has is building a brand new practice and of course a strong visual logo, a great slogan and an attractive website are an important part of this effort. Our efforts have also included a marketing campaign that we have just kicked off that centers on a strong google adwords campaign to capture people in a 10 mile radius who are searching for orthodontics, braces or invisalign. We have found Google adwords to be an effective front line of new patient marketing and are delighted to offer this service to the Love Orthodontics team.

love orthodontics springfield mo website

 

Custom Advertising Websites

Sometimes when we are trying to get a real understanding for advertising in an area, we need a lot of control over our pages and rapid changes in text and format. Rather than constantly messing with our clients existing website, especially if he or she is already happy with the way it looks, we will create a custom website that we use just for the advertising. This look a bit stripped down, but allows us to create pages exactly as we want them and push people who are searching for dental or orthodontic services to those pages. This is an example of a recent website that we set up this way – https://southlaketxorthodontist.com/. We actually do a lot of work on the website we create in this way, because we want these sites to make visitors feel comfortable and we need to present a level of professionalism. Sometimes a client might have a website that is controlled by another marketing company that is using a system where every change has to be done through them – that can slow down our response to advertising and cause problems – so we have to go ahead and create a website. Also through years of research we have found that landing pages that prevent people from browsing are not ideal, a full site inspires more confidence which is important for a medical professional. 

Website Starting SEO

max pulse websiteWe recently created a new website for a medical device called a Max Pulse.

This website does not have a design as yet, but rather has carefully structured content in an effort to give the website a good starting foundation. The website is currently being indexed by Google and once it is in the index we will be working with an SEO partner in Austin to ensure that the website gains excellent ranking. However when a website is first built, it is important to make sure that is has good SEO bones. As such we tried to make sure that there were cornerstone pages for the important searches that the Max Pulse website is trying to attract. The site is supposed to attract searches for “Max Pulse” and also for “Max Pulse Training” and “Max Pulse Test”

Creating original content that reflects the device and its product offering is very important. The content must be original and the content must be interesting and engaging. In this case the Max Pulse is a device of interest to doctors, so the content can be more technical in nature, but even so, content that is too technical is no longer engaging and even members of the medical profession would prefer simple and easy to digest information.

Add A Manager to Your Google Plus Page or Google My Business Page

Simple and Easy to Follow Instructions:
When You Need to Add a Manager to Your Google Plus or Google My Business Page.

Google supposedly gives the instructions on how to do this here: Add and remove page managers – Google My Business Help. 

But Google packs a ton of stuff into their pages and navigation is not that intuitive.  In fact, its downright hard to follow.

If you are having trouble, try these step by step instructions on how to add someone to help you manage your Google plus or Google My Business Page.

Step 1. Log in to your Account.

Your gmail account allows you access to many Google products. So lets get started, log in to your GMAIL account.

Step 2: Navigate to Google Plus (click the image for enlargement)

Access-Your-Google-Plus-Page

 

Step 3: Access the Google Plus Menu.

Google-Plus-Menu

You will see Google + Home in the upper left. Click there for the full menu. You are looking for PAGES.

Google-Plus-Pages

Step 4: Go to Pages and Select the Google Plus Page you Want To Manage

There will be a MANAGE button on each page that you have in your account. 

Click the manage button and finally you are at the place you need to be to grant access to another person. 

Step 5: You Are On Your Google Plus Page, Click Settings

Google-plus-settings

This will take you to your settings page.

Step 6: Now You Still Have To Navigate to Google Plus Managers.

You are on settings but these are just the generic settings. There is another menu there that allows you to select Managers for your Google Plus page,

Google-Plus-Managers

Step 7: Finally You Can Grant Access To Your Account – Google Plus and Google Business Page is the same thing in this case.

Now the interface becomes intuitive. You can click on Add Manager and just enter the email address of anyone who you need to assist you in managing your page. They will get an invite to manage your page with you.

Congrats!

Google Sends a Warning – Go Mobile or Go Down

google-mobile-warning-header

Google Warns Website Owners

Google is systematically working its way through the hundreds of millions of websites on the internet and evaluating their performance on mobile phones.

When the performance is poor – they are sending out a warning. The key line in the warning is this:

These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.

Texas Dental Website Testing Shows 61% Are Mobile Phone Visitors

Using a group of 67,805 internet visits to Texas dental offices, an astonishing 60% of all visitors came from mobile phones.

Mobile Phone Visitors:  41,254  61%
Desktop Computer Visitors 17,345  25.5%
>Tablet Visitors   9,206  13.5%
Total Visits 67,805 

Find Out if Your Website Is At Risk

Click To Enlarge
Click To Enlarge

The software that Google uses to evaluate websites is publically available.

It is part of the Google Developer Tools, but open to anyone. Click on this link to use the tool – it is called Google PageSpeed Insights. 

Once you are there you need to look at the bottom of the report. The tool is primarily for testing the speed that your website loads but it also tests how your website responds to a mobile phone acessing it. This test, which is at the bottom of the report will show a warning if your website is not properly configured for mobile.

The warning looks like this:

This page may not pass Google’s Mobile-Friendly Test.

If you see this warning, then your website is in danger of getting demoted in 61% of all searches. True to it’s sphinx-like reputation, Google has not exactly stated how much this penalty will affect your website. However pundits are saying that Google is going to put mobile optimized websites at the front of the results for any mobile phone users. 

Take the test. Know your risk. 

This is what your website test should look like:

100 / 100  User Experience

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