Cook Profitability Services

Website Design, SEO and PPC Advertising

General

Website Starting SEO

max pulse websiteWe recently created a new website for a medical device called a Max Pulse.

This website does not have a design as yet, but rather has carefully structured content in an effort to give the website a good starting foundation. The website is currently being indexed by Google and once it is in the index we will be working with an SEO partner in Austin to ensure that the website gains excellent ranking. However when a website is first built, it is important to make sure that is has good SEO bones. As such we tried to make sure that there were cornerstone pages for the important searches that the Max Pulse website is trying to attract. The site is supposed to attract searches for “Max Pulse” and also for “Max Pulse Training” and “Max Pulse Test”

Creating original content that reflects the device and its product offering is very important. The content must be original and the content must be interesting and engaging. In this case the Max Pulse is a device of interest to doctors, so the content can be more technical in nature, but even so, content that is too technical is no longer engaging and even members of the medical profession would prefer simple and easy to digest information.

Add A Manager to Your Google Plus Page or Google My Business Page

Simple and Easy to Follow Instructions:
When You Need to Add a Manager to Your Google Plus or Google My Business Page.

Google supposedly gives the instructions on how to do this here: Add and remove page managers – Google My Business Help. 

But Google packs a ton of stuff into their pages and navigation is not that intuitive.  In fact, its downright hard to follow.

If you are having trouble, try these step by step instructions on how to add someone to help you manage your Google plus or Google My Business Page.

Step 1. Log in to your Account.

Your gmail account allows you access to many Google products. So lets get started, log in to your GMAIL account.

Step 2: Navigate to Google Plus (click the image for enlargement)

Access-Your-Google-Plus-Page

 

Step 3: Access the Google Plus Menu.

Google-Plus-Menu

You will see Google + Home in the upper left. Click there for the full menu. You are looking for PAGES.

Google-Plus-Pages

Step 4: Go to Pages and Select the Google Plus Page you Want To Manage

There will be a MANAGE button on each page that you have in your account. 

Click the manage button and finally you are at the place you need to be to grant access to another person. 

Step 5: You Are On Your Google Plus Page, Click Settings

Google-plus-settings

This will take you to your settings page.

Step 6: Now You Still Have To Navigate to Google Plus Managers.

You are on settings but these are just the generic settings. There is another menu there that allows you to select Managers for your Google Plus page,

Google-Plus-Managers

Step 7: Finally You Can Grant Access To Your Account – Google Plus and Google Business Page is the same thing in this case.

Now the interface becomes intuitive. You can click on Add Manager and just enter the email address of anyone who you need to assist you in managing your page. They will get an invite to manage your page with you.

Congrats!

Google Sends a Warning – Go Mobile or Go Down

google-mobile-warning-header

Google Warns Website Owners

Google is systematically working its way through the hundreds of millions of websites on the internet and evaluating their performance on mobile phones.

When the performance is poor – they are sending out a warning. The key line in the warning is this:

These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.

Texas Dental Website Testing Shows 61% Are Mobile Phone Visitors

Using a group of 67,805 internet visits to Texas dental offices, an astonishing 60% of all visitors came from mobile phones.

Mobile Phone Visitors:  41,254  61%
Desktop Computer Visitors 17,345  25.5%
>Tablet Visitors   9,206  13.5%
Total Visits 67,805 

Find Out if Your Website Is At Risk

Click To Enlarge
Click To Enlarge

The software that Google uses to evaluate websites is publically available.

It is part of the Google Developer Tools, but open to anyone. Click on this link to use the tool – it is called Google PageSpeed Insights. 

Once you are there you need to look at the bottom of the report. The tool is primarily for testing the speed that your website loads but it also tests how your website responds to a mobile phone acessing it. This test, which is at the bottom of the report will show a warning if your website is not properly configured for mobile.

The warning looks like this:

This page may not pass Google’s Mobile-Friendly Test.

If you see this warning, then your website is in danger of getting demoted in 61% of all searches. True to it’s sphinx-like reputation, Google has not exactly stated how much this penalty will affect your website. However pundits are saying that Google is going to put mobile optimized websites at the front of the results for any mobile phone users. 

Take the test. Know your risk. 

This is what your website test should look like:

100 / 100  User Experience

Congratulations! No issues found.

Orthodontist Marketing -Website Conversion

orthodontist marketing websiteI just completed a fresh website for a McAllen orthodontist and used a fully mobile responsive framework. The result has been an immediate surge in conversion rate. This is not unexpected because visitors to this site are running at 55% visits on mobile devices which mea.ns that mobile users are a dominant factor in this particular orthodontist marketing strategy.

Bringing a better mobile experience to website visitors has had an immediate impact on inquiries and has been very valuable.

While this website was running a mobile version previously, it did not have the same visual impact and ease of navigation that the new fully mobile responsive site has. Orthodontist marketing is very much new customer driven with little repeat business. Because of this orthodontists need to caepture as many of their website visitors as possible.  It also seems likely that the mobile percentage is driven by the specific demographics of an area. For example a dental website I am running San Antonio is getting 40% of it’s visitors over mobile, a considerable difference.

Orthodontist Websites and Inquiries

From what I have seen, call to action is very important on orthodontist websites and dental websites in general. Good eye trail and a clear and compelling call to action make a big difference in the number of inquiries. This is especially important where the orthodontist or dentist is also using paid advertising to drive traffic to the website. Paid orthodontist marketing is very competitive and if the visitor arriving is not immediately engaged, then they are going to bounce to the next provider. “Free consultation” or some other simple call to action makes a big difference in the results from paid marketing.

PPC Advertising and Mobile

Pay Per Click Ads (PPC) are also very significantly mobile driven. This website is getting 45% of all its paid visitors through mobile. So once again, strong presentation to mobile visitors has a significant impact on your return in investment for your paid advertising.

 

 

Improve SEO with Regular Blogging

blogging to increase seoOne thing that anyone can do to improve SEO on their website is begin a program of regular blogging.

I am an San Antonio SEO expert and have done search engine optimization for some of the busiest websites in town. Good SEO in a competitive environment can be very time consuming an expensive. One thing that I always press hard with clients is that we will cross the finish line faster as a team. Yes, I can write great content and I am very familiar with the dental field and several other health fields as well. But somehow it works so much better if the owner of a practice writes the blog or at least contributes on a regular basis.

You can get a fantastic mix of great content that is specifically relevant to that practice (or business). And if you have no budget at all, and have decided not to hire a fancy SEO expert like myself, well then blogging becomes incredibly important. You can’t do all the technical wizardry but you can do the very foundation that all good ranking is built on – create unique on a regular basis and keep pumping it out on a steady schedule.

Steady Blogging Will Improve SEO Better Than Irregular

My experience is that you get a much better result doing a short post each Monday morning than doing four longer ones at the end of the month. Not to mention that it is so much easier to keep up a steady schedule if you have a set time to get it done by. We are all busy professionals, so setting a specific time to public makes it easier. Of course the fact that I build all my websites in wordpress and that it has an option to schedule when you post will publish helps too.

Search engine optimization and the state of your website is being judged by machines, not people. Machines can easily judge things like frequency of content. I learned a lot of what I know from a true pioneer in the field of SEO – a man who was doing search engine optimization before the words were invented. He taught me this trick and I have seen it keep working all the way up till today. Blog at a steady pace. Once a day is better than once a week. Once a week is better than once a month. But however you blog, keep it consistent. Publish every morning at 9am, or every Monday at 5pm. But make sure you publish on a steady schedule. 

Blogging is a huge point to improve SEO and I could write a lot about owner blogging (and I probably will). But the purpose of this post is to express the importance of keeping a steady schedule.  And if you need help, feel free to give me a tinkle (don’t get any ideas – that’s British for telephone call).