We were very proud to help Dr Scipio launch her new medical practice in Greer SC. She is a very talented and highly trained medical practitioner, including having Board Certification. Her new website was completed very rapidly and was part of our Free Medical Website Program. There was no charge for this website, and we wish Dr Scipio all the best for her future success.
We are proud to have recently completed a marketing package for a brand new orthodontist getting started in Springfield MO. Love Orthodontics now has a logo, business cards, letterhead and of course a new website which is fully built out with extensive information on the various services that they offer. We are very pleased to have Dr Grewal as part of our marketing family. Dr Grewal has is building a brand new practice and of course a strong visual logo, a great slogan and an attractive website are an important part of this effort. Our efforts have also included a marketing campaign that we have just kicked off that centers on a strong google adwords campaign to capture people in a 10 mile radius who are searching for orthodontics, braces or invisalign. We have found Google adwords to be an effective front line of new patient marketing and are delighted to offer this service to the Love Orthodontics team.
Sometimes when we are trying to get a real understanding for advertising in an area, we need a lot of control over our pages and rapid changes in text and format. Rather than constantly messing with our clients existing website, especially if he or she is already happy with the way it looks, we will create a custom website that we use just for the advertising. This look a bit stripped down, but allows us to create pages exactly as we want them and push people who are searching for dental or orthodontic services to those pages. This is an example of a recent website that we set up this way – https://southlaketxorthodontist.com/. We actually do a lot of work on the website we create in this way, because we want these sites to make visitors feel comfortable and we need to present a level of professionalism. Sometimes a client might have a website that is controlled by another marketing company that is using a system where every change has to be done through them – that can slow down our response to advertising and cause problems – so we have to go ahead and create a website. Also through years of research we have found that landing pages that prevent people from browsing are not ideal, a full site inspires more confidence which is important for a medical professional.
We recently created a new website for a medical device called a Max Pulse.
This website does not have a design as yet, but rather has carefully structured content in an effort to give the website a good starting foundation. The website is currently being indexed by Google and once it is in the index we will be working with an SEO partner in Austin to ensure that the website gains excellent ranking. However when a website is first built, it is important to make sure that is has good SEO bones. As such we tried to make sure that there were cornerstone pages for the important searches that the Max Pulse website is trying to attract. The site is supposed to attract searches for “Max Pulse” and also for “Max Pulse Training” and “Max Pulse Test”
Creating original content that reflects the device and its product offering is very important. The content must be original and the content must be interesting and engaging. In this case the Max Pulse is a device of interest to doctors, so the content can be more technical in nature, but even so, content that is too technical is no longer engaging and even members of the medical profession would prefer simple and easy to digest information.